Frequently Asked
Questions

 

 

Professional photographers must recoup the cost of equipment, materials and general overheads, as well as making a living for themselves and their staff. Photography by professionals like MLR Photo can therefore never be cheap, but the expenditure will produce results that more than justify their cost.
Here are a few questions that we are often asked about the relationship between photographer and client.

Why use a professional photographer?
A pro-level camera doesn’t make pro-level shots. It’s photographers that make images, cameras only take them. A professional photographer combines technical skill with artistic vision and experience. An MLR Photo professional has all the equipment – and the knowledge of how to use it – to create strong images in any environment.

 

The beneficial impact of a professionally taken image on a client’s target market reinforces – or even creates – a reputation for excellence. A shot that is less than cleverly composed, excellently lit and well reproduced will damage the market’s perception of the company that uses it. At MLR Photo we don’t do shots that are less than cleverly composed, excellently lit and well reproduced!

If you commission MLR Photo the images we produce are exclusive to you.
Shots bought from a photographic library will only be exclusive under the terms of the licence you buy. Unless you pay for an exclusive licence other organisations will be able to use it for their own products or company. When it comes to royalty-free photo library shots, there can is no guarantee of exclusivity. Your competitors may also use the shots you choose.

 

 

How does MLR Photo charge?
We charge a day rate – or a proportion of it – to include time taken in travel, set-up and post-processing. Our charge also varies according to end use; we will, for example, charge more for a shot to be used full page in a national press advertising campaign than we will for a thumbnail in a catalogue. Our day rate includes an overhead portion that pays for general overheads, and allows us to replace equipment as and when necessary.
If you are not sure whether you can afford to use MLR Photo, contact us and we can discuss what you want, and how that can best be achieved within your budget.


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